Westin Fishing Lures, Softbaits & Jigs

Westin design incredible lures to bring in those monster fish, no matter what the conditions. These lures are created by modern-day Vikings who's life is dedicated to fishing, meaning they get the best out of the tackle creating lures that really do catch fish.

Tackle is meticulously crafted, bearing testament to Westin's constant pursuit of excellence. Focusing exclusively to the most demanding saltwater anglers, they understand the critical role that quality and reliability play in delivering high quality lure fishing, jigging and popping tackle that will not let you down.

Our selection of tackle is hand-picked by the Rok Max experts, helping you make the most of every fishing trip and ensure your experience on the water is enjoyable.